ToscanaBricks chose the 2×4 brick as main protagonist of the Bricks in Florence Festival poster, in the year we celebrate its 60 years.
Simplicity, celebration, recognizability: these are the keys of the graphics, made by Fabio Maiorana, with also two important quotes:
“This is not a toy“, which is a clear reference to The Treachery of Images by René Magritte and
“It’s a highly sophisticated interlocking brick system” from The LEGO Movie, starring Will Ferrell as The Man Upstairs, in the film finale.
Even if the main focus is on the 2×4 brick, the Minifigure, and its 40 years, and our Firenze, through the Cupola del Brunelleschi, are well remembered in the lower part of the poster.